Popular Slogans and Famous Ad Jingles

Popular slogans have that same catchiness as a great songwriter’s hook. We remember them.

For many of the slogans below, their popularity grew due to heavy ad budgets of big brands who used TV and radio ads to make the catchphrases part of everyone’s lives. It didn’t hurt that most people were only watching three primary TV stations at the time.

Catchy Slogans

1) Got Milk? – California Milk Processor Board. Celebrities wore milk mustaches to promote the benefits of drinking milk.

2) Where’s the Beef? – Wendy’s

3) Think Different – Apple. Campaign created in 1997 for Apple by Chiat Day. Iconic 20th Century legends like Amelia Earhart, Ted Turner, and Frank Lloyd Wright were featured. Apple really needed to look no further than their founder, Steve Jobs, who famously said,

“When you grow up you tend to get told the world is the way it is and your job is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.”

4) Melts in your mouth not in your hands – M&M’s

5) Is it live, or is it Memorex? – Memorex

6) Let your fingers do the walking – Yellow Pages. Even a great slogan can not slow down change.

7) It takes a licking and keeps on ticking – Timex

8) All the News That Fit to Print – New York Times

9) Breakfast of Champions – Wheaties. Also, it serves as the title for Kurt Vonnegut’s famous novel. In his book, the Breakfast of Champions is a martini.

10) When it rains it pours – Morton Salt

Famous slogans image

Jingles You Remember

11) It’s the Real Thing – Coca-Cola

12) Good to the Last Drop – Maxwell House Coffee

13) The Quicker Picker Upper – Bounty

14) Think outside the bun – Taco Bell

15) The Uncola – The Seven-Up Company

16) Nothing runs like a Deere – John Deere

17) We try harder – Avis. Adopted in 1962, the campaign spoke to the fact that Avis was the second biggest car rental company, and as a result, needed to try harder.

18) Snap Crackle Pop! – Rice Krispies

19) I want my MTV – MTV

20) Finger-Lickin’ Good – KFC

Slogan Definition

So what is a slogan? Exactly what does slogan mean? The standard definition of a slogan is a short or memorable phrase advertisers use to promote their companies or brands. It’s also associated with being a motto for a group or organization. Similar terms include byword, jingle, and catchphrase.


21) Think small – Volkswagen

22) There’s always room for Jell-O – Jell-O

23) Because you’re worth it – L’Oreal

24) The ultimate driving machine – BMW

25) The Few. The Proud. The Marines. – U.S. Marine Corps

26) When you care enough to send the very best – Hallmark

27) I’m Lovin’ it – McDonald’s

28) Just Do It – Nike

29) Sometimes you feel like a nut, sometimes you don’t – Peter Paul Mounds

30) Coke is it! – Coca-Cola

Popular slogans and jingles image

Fun Jingles

31) You’re in good hands with Allstate – Allstate

32) Betcha can’t eat just one – Lay’s

33) Have it Your Way – Burger King

34) You can’t top the copper top – Duracell

35) Be all that you can be – U.S. Army

36) A little dab’ll do ya! – Brylcreem

37) Tastes so good, cats ask for it by name – Meow Mix

38) With a name like Smuckers it has to be good – Smuckers

39) Nothing outlasts the Energizer. It keeps going and going. – Energizer

40) You deserve a break today – McDonald’s

Popular Slogans

41) America runs on Dunkin – Dunkin Donuts

42) Plop Plop, Fizz Fizz. Oh, what a relief it is – Alka Seltzer

43) Unleash a Jaguar – Jaguar

44) Oh, what a feeling! – Toyota

45) Merrill Lynch is bullish on America – Merrill Lynch

46) Look, Ma, no cavities! – Crest

47) Reach out and touch someone – AT&T

48) When it absolutely, positively, has to be there overnight. – Federal Express

49) There are some things money can’t buy. For everything else, there’s MasterCard – Mastercard

50) Like a good neighbor, State Farm is there.

Memorable Catchphrases

51) A Diamond is Forever – De Beers

52) Do the Dew – Mountain Dew

53) Eat Mor Chikin! – Chick-fil-A

54) Obey your thirst – Sprite

55) M’mm! M’mm! Good! – Cambell’s Soup

56) Fly the friendly skies – United Airlines

57) It’s everywhere you want to be – Visa

58) Does she or doesn’t she? – Clairol

59) Expect More Pay Less – Target

60) Please don’t squeeze the Charmin – Charmin

61) Drivers wanted – Volkswagen

62) It’s Miller Time – Miller

63) Don’t leave home without it – American Express

64) Every Kiss begins with Kay – Kay Jewelers

65) What would you do for Klondike Bar? – Klondike Bar

Tip: These popular slogans make great captions for photos on Instagram and Facebook.

Famous Slogans by Brand

Burger King Slogans

Be Your Way – Current

Have it Your Way – Lasted 40 years

You’re the Boss

The fire’s ready

Your way, right away

Fast Food for Fast Times

We do it like you do it

It takes two hands to hold a Whopper

Wake up with the King

Burger King, Home of the Whopper

Arby’s Slogans

We Have the Meats

Arby’s. Now That Your Tastes Have Grown Up!

What are you eating today?

It’s Good Mood Food

Bud Light Slogans

Fresh. Smooth. Real. It’s all here.

Be yourself and make it a Bud Light

Make it a Bud Light

Everything else is just a light


Walmart Slogans

Save Money. Live Better.

Always Low Prices

Nike Slogans

Just Do It

Yesterday you said tomorrow

Be Legendary

I run like a girl. Keep up.

Test Your Faith Daily

Make Yourself Unstoppable

Don’t run away from challenges. Run over them.

Think training is hard. Try losing.

Taking it easy won’t take you anywhere

Leave nothing

Obsessed is a word the lazy use to describe dedicated

Work hard. Dream big.

Ran sounds better than run

There is no finish line

Run more than your mouth


Impossible is Nothing

Adidas is all in

Conquer the Concrete

Believe in 5ive

Dear Self: No one becomes a champion by accident

— Tim Moodie

Tim is a writer based in the Twin Cities.


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